Your cart is empty
If you’ve ever wondered whether you really need a separate morning and evening skincare routine, you’re not alone. Can’t you just slap on a moisturiser whenever your skin feels dry and call it a day (or night)?
The truth is, your skin behaves differently in the morning than it does at night. And giving it what it needs at the right time can make a big difference in clarity, hydration and long-term skin health.
Let’s break it down.
Your skin isn’t static. It works on a natural 24-hour rhythm—also known as the circadian cycle. This internal clock influences everything from oil production to cell regeneration and moisture loss.
Sebum production increases
Skin is more exposed to UV, pollution and external aggressors
Barrier function is slightly stronger
Skin loses more moisture
Cell turnover and repair activity increase
Barrier becomes more permeable, making it more receptive to actives
Knowing this helps us understand why your skin needs different types of support depending on the time of day.
Your morning routine is all about protection. It prepares your skin to face the world pollution, sun, makeup, stress, and everything else.
Removes overnight oil and dead skin
Preps skin to absorb your daytime products
Defends against environmental damage
Keeps breakouts at bay with antibacterial ingredients like Silver Chitoderm®
Gentle Cleanser to refresh and remove overnight buildup
Hydrating Serum with hyaluronic acid or glycerin
Moisturiser to lock in hydration
SPF (yes, even in winter or indoors)
If you’re prone to blemishes, using a serum that includes Silver Chitoderm® in the morning can help prevent bacteria from thriving under your makeup or sunscreen.
At night, your skin switches to repair mode. This is when it heals from daily stress and regenerates cells. The products you use now work harder and deeper—because your skin’s barrier is more permeable and active.
Removes dirt, pollution, makeup and SPF
Helps skin recover from UV and stress damage
Boosts hydration and supports overnight regeneration
Allows targeted treatments (like anti-blemish or scar-repair serums) to work their magic
Double Cleanse (especially if wearing SPF or makeup)
Treatment Serum (like our Anti-Blemish & Scar Repair Serum with Silver Chitoderm®)
Hydrating Cream or Overnight Mask
Optional: Retinol, acids or targeted actives (just don’t overdo it)
Some multitaskers (like a good moisturiser or hydrating serum) can work morning and night. But your treatments and SPF should differ. What protects you during the day (like sunscreen) isn’t needed at night, and your evening actives (like exfoliants or retinol) can be too harsh for daytime use.
Keep it simple: A 3–4 step routine is enough if you’re using quality products that do the job.
Be consistent: The best skincare results come from using the right products, consistently not from hopping on every TikTok trend.
Listen to your skin: Oily? Dry? Flaky? Inflamed? Adjust your routine accordingly, but keep the AM/PM structure in place.
Don’t skip SPF: Seriously. This is non-negotiable in the morning.
Morning and night routines aren’t just a marketing gimmick they’re based on real science and your skin’s natural rhythm. If you want clearer, healthier skin, give it what it needs at the right time of day.
Start with a simple structure, stay consistent, and let actives like Silver Chitoderm® help you take back control from blemishes, breakouts and sensitivity.
Your skin does a lot for you. Return the favour twice a day.
Explore 47 Skin Products
You save 10% ( £8 )
You save 10% ( £5.50 )
The Skin Barrier: What It Is and Why You Should Care
You’ve probably heard the term "skin barrier" thrown around in skincare ads and TikTok routines—but what exactly is it, and why does it matter so much? Spoiler: it's everything. A healthy skin barr...
How Often Should You Actually Wash Your Face?
It sounds like a simple question but ask 10 skincare experts and you’ll get 12 different answers. Once in the morning? Twice a day? Only at night? Never before coffee? Let’s clear this up. Washing ...
